Get Out Of Bulk Mail Jail!
the many advantages of e-newsletters...

If you’re still generating labels, peeling, sticking, sorting and bundling your newsletters, press releases, etc...throw off the direct-mail shackles and join the e-communications bandwagon!

While it’s easy to stick with the status quo of scheduled print-mail pieces and being satisfied with a 1-2% response rate—just think about the cost savings between postage and the man-hours needed to assemble bulk mailings.

But, why change a process that’s worked for so many for so long?Oh, trust us, electronic media is here to stay, so it's time to give e-marketing a fair shake. It's so much easier to manage marketing via the Web, versus mailings, standing by the fax machine and keeping phone call logs. And, with so many digital media options available, it's easier than ever to create custom, full-cycle campaigns, with feature-rich tracking and reporting.

We've mentioned it before, but, in addition to brand management, cost savings is truly a top benefit. With the technology’s ubiquity and increasing competition, prices are lower than ever to start creating e-campaigns.

Ok, you may be thinking, but members like getting hard copies of our newsletter. Some of our constituents are aging, or set in their ways, and they don’t like to read electronic media. Well, work with your audiences’ habits and help them learn to see the benefits of new outlets. For example, inform readers about setting text size (under the View menu in your email browser) to make pages appear larger.

Offer mobile users the ability to pick-and-choose the information they receive through subscription RSS news feeds. They can select categories of interest and receive email/handheld device text alerts about news they care about. 

With e-marketing you can really align information with readers’ interests through dynamic content, in a way that print never can. e-Marketing campaign tools such as MagnetMail, for instance, allow you to change the order and makeup of online newsletter articles.

If your readers in the western U.S. are more interested in events near their cities, you can set up campaign parameters to swap out content not directed to those readers and swap-in articles of interest to them. Creating custom, targeted content for all of your readers will greatly improve the open rates of your emails and show members you're thinking of what matters to them.

Plus, e-campaigns offer unparalleled tracking data that direct mail cannot provide. See the “New MagnetMail Features” article, to read more about the enhanced tracking now available for every online email, survey, form and newsletter you send.

We’re not saying you should eliminate paper completely either. A good marketing plan incorporates a mix of outreach methods!

For more details about CommPartners’ e-marketing technologies, and examples of how other associations are building member loyalty with our solutions, visit our Web site.