New MagnetMail Features
learn about the latest upgrades...

The programmers at MagnetMail are always working quietly behind the scenes to develop new features to this powerful email marketing application.

Enhanced Graphic Tracking

MagnetMail’s increasingly powerful tracking capabilities have been enhanced with additional graphical analysis and reporting. The features include the ability to view detailed message metrics using the Track tab.

In the Overview and Comparative Tracking sections, MagnetMail now has charts and graphs depicting statistical data the program captures for open, click through, bounce and unsubscribe rates. Additionally, new histograms enable users to see open and click-through rates throughout two critical time spans—the first 24 hours and the first 14 days following the message broadcast. Another key enhancement allows users to filter Overview Tracking results based on specific groups/lists.

Detailed Bounce Reporting

Another significant upgrade for Spring 2006 is MagnetMail’s greater capabilities to identify and manage bounces—all for improved deliverability. Now, email addresses that bounce are categorized in one of five ways, rather than two (hard or soft). Definitions and recommendations for managing the different bounce types are provided as well. For users’ convenience, these defined bounce types are now search options in the Advanced Search functionality for generating filtered lists.

Note: Enhanced graphic tracking and detailed bounce reporting applies to messages created after the upgrade went live. See MagnetMail’s enhanced tracking for yourself!

Click-through Tracking in Text Messages
 
MagnetMail now offers the ability to track click-throughs within text messages. To activate this feature, notify Real Magnet about enabling this feature.

Once enabled, each link in the text version of your messages will include the extended code that allows MagnetMail to track recipient actions. (Note this will make the links and the message longer.) If text click-through tracking is enabled, recipients who click a link also will be scored as “open.”

Upgrades for Dreamweaver & Other HTML Editors
 
Users who create content with third party HTML editors, such as Dreamweaver, will benefit from MagnetMail's copy-paste template upgrades. New functionality makes it easier to add message elements that reside on or have been uploaded to RealMagnet's system, (such as personalization values, images, surveys, dynamic content and document links).

By clicking the new Insert Keywords link on the copy-paste edit page, a pop-up window is displayed with a list of message elements. Select an element (e.g., an image or survey) and you'll be presented with detailed instructions for accessing keywords or links to be inserted in the original content. Then, copy and paste all of the html code into the MagnetMail editor.

Another useful new copy-paste template feature is the ability to auto-generate a text version. Simply click the Generate Text Version link in the Edit Text mode and MagnetMail will create a text version of the HTML message.