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Making e-Communications More Effective
Last week, I had the opportunity to facilitate an Idea Swap session, sponsored by ASAE & The Center, about the challenges of email marketing. One of the topics was how to create an effective e-newsletter. Participants were frustrated with reduced open and click-through rates and were seeking ideas to improve performance. We talked about how to benchmark results and set parameters for success.
There is no doubt with the doubling of Spam over the past two years, readers have email fatigue. To offset this trend, you have to be smarter and invest more in the creation and distribution of your e-publications. Value and relevancy are the keys.
The first article discusses our redesign of the ASAE & The Center Section e-Newsletters. In this effort, we attempted to create a design that supported the sharing of value and the bringing of relevant information to each section. Send us an email at info@commpartners.com, if the time is right to reevaluate to your e-publication(s).
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| Richard Finstein, President |
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Relevant e-publications engage
and inspire readers, and provide
a high perceived-value benefit of
belonging to your organization.
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I am thrilled with my experience since we switched to CommPartners. Because of CommPartners, our Web seminar program is gaining recognition among our members and becoming a "MUST" when looking for information about our industry! Thank you!!!
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— Alexa Domeck, eLearning Director
Equipment Leasing and Finance Association |
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| Live Seminars |
May 30
Baltimore Convention Ctr
ASAE Membership & Marketing Conference
Time: 2:45 - 4:00 pm
"Maximizing AMS with Your Membership eMarketing Efforts"
Led by Rich Finstein and Mitch Eisen (Real Magnet)
June 17
Boston Renaissance Hotel
New England Society of Association Executives Annual Meeting
Time: 1:30 - 2:30 pm
"Strategies for Effective Online Events"
Led by Rich Finstein
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About CommPartners Connecting
CommPartners Connecting is a monthly newsletter for associations, non-profits and companies about how to attract constituents, drive action and build loyalty through online relationship management. You have been subscribed to this newsletter as a CommPartners client, or as someone with whom we’ve had past discussions about our services/tools.
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We welcome articles that offer insights and advice to help organizations elevate distance education, e-collaboration, e-marketing and member/client retention efforts. To submit an article, please email connecting@commpartners.com.
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