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Dissatisfaction with
Association e-Marketing...
There has been quite a bit of chatter recently in the ASAE & The Center list-server discussion groups about frustration with performance of tools that handle e-marketing.
During my session at the ASAE Membership and Marketing Conference in Baltimore, I asked the audience what steps they have taken to increase their success metrics. Do they send the right content to the right audience, at the right time? Have they segmented their community and only sent messages where relevancy will be evident? Do they pro-actively work to have messages pre-approved?
My point is while the tool used is important, the work associations do to create relationships through email is just as critical to delivery rates, click-throughs and other measures of success.
Contact us if you would like to review strategies to help move your e-marketing in a positive direction.
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| Richard Finstein, President |
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Daily, we share our expertise with the association community. Every staff member offers insight and support to clients, who truly rely on our counsel and collaboration.
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My association, NAHB, has more than 220,000 members nationwide and I was charged with migrating from paper-based communications to electronic.
Working with CommPartners - their designers and programmers - we were able to develop more than 30 specialized e-newsletters, including a weekly e-newspaper to the entire membership.
Our project actually inspired the creation of NewsManager, to accommodate the advanced interactive functionality we wanted. They built a fully-managed solution to meet our needs and we're still working with CommPartners creating new ways to engage our members. Our communications are more effective and timely than ever.
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— Elliott Finkelstein, Managing Editor, Nation's Building News & Editorial Board Director
National Association of Home Builders (NAHB)
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| Live Seminars |
June 17 - 1:30 - 2:30 pm
Boston Renaissance Hotel
NESAE Annual Meeting
"Strategies for Effective Online Events"
Led by Rich Finstein
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About CommPartners Connecting
CommPartners Connecting is a monthly newsletter for associations, non-profits and companies about how to attract constituents, drive action and build loyalty through online relationship management. You have been subscribed to this newsletter as a CommPartners client, or as someone with whom we’ve had past discussions about our services/tools.
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