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The Value of Sponsorship
Increasingly in my conversations with association colleagues, I hear about the successful implementation of sponsorship to fund Webinars. Organizations are attracting hundreds of participants by offering free events to members.
Sponsorship can include a number of pre- and post-event activities.
For example, prior to an event, include a presence on your organization’s Web site and Webinar registration pages, the e-invitation and online instruction page.
Post-event activities include a logo and tag line on the archive CD boxed sets or streaming media and a special “thank you” email to attendees. Of course the Webinar console and presentation slides may include imagery and sponsor mentions.
The case study this month highlights the Infusion Nurses Society success in using a sponsorship model for Webinars. To learn more, please email us at help@commpartners.com.
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| Richard Finstein, President |
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A word from our sponsor...
Webinar sponsorship is the perfect opportunity to share value and capitalize on a medium that makes it convenient to be involved.
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Case Study: INS |
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Infusion Nurses Society's sponsorship model delivers professional Webinars
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Cultivating Top-tier Members |
Using value-added online learning to build and retain members
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Meet Brett |
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He's our new communications intern
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SAF uses the MagnetMail/NewsManager combo and finds it pretty easy. The systems are fully integrated and offer extremely powerful capabilities for creating newsletters, email blasts, combining fax (which some of our members still prefer) with email automatically, etc.
Deliverability is good. MagnetMail has an excellent system to check for things that might trip a Spam filter. We can also send test messages and then view how they will look in most major recipient systems (hotmail, aol, outlook, etc.) which has been extremely helpful.
Service and technical support are excellent.
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— Shelley Estersohn,
Director of Communications
Society of American Florists
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Beat Spam filters at their own game!
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About CommPartners Connecting
CommPartners Connecting is a monthly newsletter for associations, non-profits and companies about how to attract constituents, drive action and build loyalty through online relationship management. You have been subscribed to this newsletter as a CommPartners client, or as someone with whom we’ve had past discussions about our services/tools.
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